In the modern society people have to communicate with representatives of different cultures daily. On the everyday communication level the question of intercultural communication is quite often solved intuitively, whereas in the business world the ability to communicate effectively across cultures is a pledge of success.
Culture is defined as a system of values and beliefs that we share with other people around us, giving us a sense of identity or belonging. Peoples’ reaction to and the perception of reality is influenced by each culture’s discrepant value and belief systems. Nowadays, working in the global business environment, contact with foreign cultures can take different forms. International negotiations, assignments and teams of co-workers are just a few samples of situations where various values, customs and business practices may be faced with. Such international contact quite often can subject an individual to different communication approaches, working and managing styles. Dealing with these aspects carelessly or treating them as insignificant or of no current importance can and most probably will cause the risk of confusion and misunderstanding. In order to avoid such confusion and misunderstanding, individuals involved in the business environment need intercultural learning. Intercultural learning as a process sets out certain demands on a person, for instance, challenging his/her own identity, learning how to live together in the world of diversities.
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Developer & web master: Boriss Zagrebins
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